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The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI.

Each week, Emerj Artificial Intelligence Research CEO Daniel Faggella interviews top AI executives from Fortune 500 firms and unicorn startups - to uncover trends, use-cases, and best practices for practical AI adoption.

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Jun 23, 2022

Today we dive back into our series on AI strategy and have two more days of episodes coming this week. Today’s guest is Sankar Narayanan, Chief Practice Officer at Fractal. Fractal is a unicorn company working on AI-related projects across industries and is well-known for its work in CPG and several other sectors. In this episode, Sankar explores three critical topics in great depth: finding the correct problems, having a long-term mindset, and building with the user in mind. In particular, being able to consider a less successful project and work backward to create a new process with a much larger likelihood of a user taking it, running with it, and converting it into ROI is one of the most salient points for this interview. He also emphasizes that it’s not about whether the algorithm works or we have the data but whether someone will use it. To access Emerj’s frameworks for ROI, strategy, and more, visit Emerj Plus: