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The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI.

Each week, Emerj Artificial Intelligence Research CEO Daniel Faggella interviews top AI executives from Fortune 500 firms and unicorn startups - to uncover trends, use-cases, and best practices for practical AI adoption.

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Aug 16, 2022

Today’s guest is Chris MacDonald, Head of AI and Analytics at PTC. PTC is a multibillion-dollar software firm focused on the service operations industry, and Chris speaks with us this week about the AI adoption journey for folks in service operations. In this episode, we discuss what it looks like for companies to ensure their customers get as much value out of their products as possible while simultaneously collecting data and learning how to improve future products. Chris highlights the importance of ensuring data quality and working as a team in this process. He also shares some of the unique elements of this particular life cycle of a product that is created and then shipped off and put under someone else’s control but continues to be monitored and improved by the manufacturer. This episode is brought to you by PTC. To discover more service-related insights from Chris, tune in to PTC's Speaking of Service podcast. For more information about Emerj Media and sponsored content opportunities, visit