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The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI.

Each week, Emerj Artificial Intelligence Research CEO Daniel Faggella interviews top AI executives from Fortune 500 firms and unicorn startups - to uncover trends, use-cases, and best practices for practical AI adoption.

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Jan 19, 2014

Emerson Spartz is a middle school dropout. Not because he was forced to work on a family farm, or because he moved to a foreign country, but because he wanted to homeschool himself - and his parents permitted the transition. In addition, the 12-year old was already in business and didn't want to wait any longer. 

In 2009, the 22-year-old Spartz founded Spartz Media, creator of - among dozens of other successful websites -, which by itself receives 30 pageviews per month. Virality became Emerson's focus, and his company of content creators and data scientists continue to pump out successful site after successful site, all based on psychological and empirical notions of "virality."

In this episode, Emerson goes through a number of quick and immediately useful tips for any startup or organization looking to add "virality" into their marketing efforts.

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