Preview Mode Links will not work in preview mode

The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI.

Each week, Emerj Artificial Intelligence Research CEO Daniel Faggella interviews top AI executives from Fortune 500 firms and unicorn startups - to uncover trends, use-cases, and best practices for practical AI adoption.

Subscribe to Emerj's weekly AI newsletter by downloading our "Beginning with AI" PDF guide

Feb 19, 2025

Today’s guest is Roenen Ben-Ami, Co-founder and Chief Risk Officer of Justt. Justt is an AI-driven tech company whose platform helps retail leaders and merchants reduce loss from chargebacks with automation and friendly fraud prevention. Roenen joins us on today's podcast to break down the complexities of chargebacks and how AI-driven automation can help merchants recover lost funds at scale. Together with Emerj Managing Editor Matthew DeMello, Roenen helps explain the "guilty until proven innocent" nature of chargebacks, the rise of friendly fraud, and why merchants often leave money on the table due to inefficiencies in the dispute process. He details how Justt’s proprietary approach—leveraging data enrichment, dynamic arguments, and automation—creates tailored chargeback responses that maximize win rates while reducing manual effort. This episode is sponsored by Justt. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.