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The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI.

Each week, Emerj Artificial Intelligence Research CEO Daniel Faggella interviews top AI executives from Fortune 500 firms and unicorn startups - to uncover trends, use-cases, and best practices for practical AI adoption.

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Apr 8, 2025

Today’s guest is Steffen Hoffmann, Managing Director of Bosch UK. Steffen joins the podcast to discuss how Bosch is leveraging AI across industries, from precision agriculture to HR automation and manufacturing quality control. Throughout our conversation, Hoffmann gives a revealing insight into how Bosch’s AI-driven black grass detection system is helping farmers reduce chemical use and lower costs by precisely targeting affected areas. He also explores Bosch’s history of deploying AI-driven solutions, from early automotive transmission control systems to smart home appliances that adapt to user behaviors. In manufacturing, Bosch is leveraging AI to enhance quality control, with AI-powered inspection systems identifying defects and optimizing production efficiency. If you’ve enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!