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The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI.

Each week, Emerj Artificial Intelligence Research CEO Daniel Faggella interviews top AI executives from Fortune 500 firms and unicorn startups - to uncover trends, use-cases, and best practices for practical AI adoption.

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Jul 20, 2014

"Bunnies in Newspapers" is what Trak Lord thinks of as "gimmicky augmented realty." You know the stuff, the little character that jumps from the magazine page when you hover your smartphone over it. It usually doesn't ad much value to the user's experience, some people feel that it might be a detriment to the industry. So what does the head of US marketing for one of the world's first Augmented reality companies think WILL be helpful for the field of AR? Listen up.

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