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The AI in Business Podcast is for non-technical business leaders who need to find AI opportunities, align AI capabilities with strategy, and deliver ROI.

Each week, Emerj Artificial Intelligence Research CEO Daniel Faggella interviews top AI executives from Fortune 500 firms and unicorn startups - to uncover trends, use-cases, and best practices for practical AI adoption.

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May 9, 2023

Today’s guest is Nell Watson, Executive Consultant Philosopher at Apple and AI Ethics Maestro at the IEEE Standards Association. Nell also leads a host of initiatives in teaching machines prosocial behavior and resolving cultural conflicts. She joins the AI in Business podcast to talk about the potential of AI to promote propaganda efforts through the lens of ‘zersetzung’ – a psychological espionage strategy developed during the Cold War where operatives wage warfare with a target’s sanity. To discover more AI use cases, best practice guides, white papers, frameworks, and more, join Emerj Plus at